Bemis® Releases New Affinity™ Eco-Friendly Toilet Seat for Better Cleaning and Stability |
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Bemis® Releases New Affinity™ Eco-Friendly Toilet Seat for Better Cleaning and Stability

The Most Important Seat in the House Just Got Cleaner and Safer

SHEBOYGAN FALLS, Wis. (January 20, 2020) – Toilet seats are arguably the most important seats in the house; however, they come with reputations for bacteria and pinched fingers Bemis’s new Affinity eco-friendly plastic toilet seat makes cleaning the most used bathroom destination almost effortless.

This revolutionary seat was inspired by the needs of the everyday user. Bemis’ studies show over 85 percent of consumers value stability, while 80 percent also desire hygiene and cleanability. Affinity features a next-generation hinge system that makes the seat easy to install and remove. This new seat also features Precision Fit™ which provides front-to-back adjustability for the perfect bowl fit, and easily adapts to most manufacturers’ round or elongated toilets. 

STAY-TITE™ Seat Fastening System™ prevents shifting with its Never Loosens™ technology. Affinity’s innovative Easy•Clean™ hygienic seat design allows users to completely remove the seat to easily access and clean hard-to-reach areas; simply slide the hinge cap and lift the toilet seat to thoroughly clean both the seat and bowl.

This revolutionary seat features Super Grip™ stabilizing bumpers which provide stability, while Whisper∙Close® eliminates pinched fingers with its no-slam design.

“Our Affinity seats reinvent an otherwise-dreaded household chore by simplifying cleaning and maintenance,” said Melissa Glancey, Bemis’s vice president of market development. “This innovation empowers everyday users with both increased stability and comfort.”

All Affinity toilet seats are made in the USA with earth-friendly materials and processes and are offered in five color variations that resist chips, wear and stains. Affinity is available at most major retailers, distributors and showrooms and prices may vary by location. All seats are backed by a One-Year Limited Warranty.


About Bemis

Bemis Manufacturing Company was founded in 1901 and is headquartered in Sheboygan Falls, WI. As a leading global manufacturer of toilet seats, the company distributes its toilet and bidet seats under the Bemis, Mayfair by Bemis and Bio Bidet by Bemis brands through retail and wholesale channels in the United States and worldwide. Bemis also offers other products for the home including air purifiers and touchless faucets. In addition, Bemis is also one of North America’s top non-automotive producers of contract plastic components, serving consumer, commercial, medical and industrial markets worldwide.